Liva Privacy Policy
Last Updated: [2025-11-04]
1. Introduction
Liva ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Rune ("the App"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access or use the App.
This Privacy Policy applies to all users of the App who are 18 years of age or older. The App is distributed globally in all regions except mainland China. By using the App, you acknowledge that you have read and understood this Privacy Policy.
Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: support@livanews.com
2. Age Requirement
The App is intended for users who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected personal information from a user under 18, we will take steps to delete such information immediately. If you believe we have collected information from a minor, please contact us at support@livanews.com.
3. Information We Collect
3.1 Information You Provide to Us
When you use the App, you may provide us with the following types of information:
Account Information: When you create an account, we may collect your username, email address, and profile information such as your avatar image.
User-Generated Content (UGC): You may create and share various types of content including but not limited to:
- Text messages and comments
- Images and photographs
- Video content
- Personal diary entries
- Book reviews and recommendations
- Profile information
Usage Information: We may collect information about how you interact with the App, including which features you use, content you view, and actions you take within the App.
Communication Data: If you contact us directly, we may collect your name, email address, and the contents of your message.
3.2 Automatically Collected Information
Device Information: We may collect information about your device, including device type, operating system version, unique device identifiers, and mobile network information.
Usage Data: We automatically collect information about your use of the App, including pages visited, time spent on pages, features accessed, and interactions with content.
Log Data: Our servers may automatically log information when you access the App, including your IP address, browser type, access times, and referring URLs.
4. How We Use Your Information
We use the information we collect for the following purposes:
To Provide and Maintain the App: We use your information to deliver the App's features and services and maintain your account.
To Improve the App: We analyze usage data to understand how users interact with the App, identify areas for improvement, and develop new features.
To Communicate with You: We may use your contact information to send you updates, respond to your inquiries, provide customer support, and send important notices about the App.
To Enforce Our Terms: We use collected information to enforce our Terms of Service, including investigating potential violations and preventing fraud or abuse.
To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, and legal processes.
To Protect Rights and Safety: We may use your information to protect the rights, property, and safety of Rune, our users, and third parties.
5. User-Generated Content (UGC) Policy
5.1 Content Standards
Rune allows users to create and share user-generated content including text, images, videos, and other media. However, all UGC must comply with our Content Policy. Users are strictly prohibited from creating, uploading, sharing, or distributing content that:
Contains Explicit Sexual Content: Any content depicting nudity, sexual acts, or explicit sexual material is strictly prohibited. This includes but is not limited to pornographic images, sexually explicit videos, or any content that is sexually suggestive or inappropriate.
Contains Violence or Graphic Content: Content that depicts graphic violence, gore, mutilation, or other disturbing imagery that may cause distress or discomfort to viewers is prohibited.
Promotes or Depicts Gambling: Any content that promotes gambling activities, betting, casino games, or other gambling-related activities is strictly prohibited.
Depicts or Promotes Drug Use: Content that shows, promotes, or glorifies the use of illegal drugs, prescription drug abuse, or substance abuse is prohibited. This includes but is not limited to images or videos of drug consumption, drug paraphernalia, or promotion of drug-related activities.
Contains Political Content: Content that promotes or engages in political campaigning, political advocacy, or controversial political discussions is prohibited. This includes content related to political parties, candidates, political movements, or controversial political topics.
Contains Discriminatory Content: Any content that discriminates against, harasses, or attacks individuals or groups based on race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, age, disability, or any other protected characteristic is strictly prohibited. This includes hate speech, slurs, or content that promotes discrimination or hatred.
Contains Illegal Content: Any content that violates applicable laws or regulations, including content that infringes on intellectual property rights, is prohibited.
Contains Harmful or Dangerous Content: Content that promotes self-harm, suicide, or dangerous activities is prohibited.
Contains Spam or Fraudulent Content: Content designed to deceive, scam, or defraud users is prohibited.
5.2 Content Moderation
We reserve the right to review, modify, or remove any user-generated content that violates our Content Policy. We may remove content without prior notice if it violates these terms. Users who repeatedly violate our Content Policy may have their accounts suspended or terminated.
5.3 Reporting Violations
Users can report content that violates our Content Policy by using the reporting features within the App. All reports are reviewed, and appropriate action is taken. We encourage users to report any content that appears to violate these guidelines.
5.4 User Responsibility
By posting UGC, you acknowledge that you are solely responsible for the content you create and share. You represent and warrant that your UGC does not violate any applicable laws or the rights of any third party, including intellectual property rights, privacy rights, or publicity rights.
5.5 Content Consequences
Violation of our UGC Content Policy may result in immediate removal of the offending content, temporary or permanent suspension of your account, and in severe cases, legal action. We reserve the right to take any action we deem necessary to protect our community and comply with applicable laws.
5.6 Prohibited Content Examples
To provide clarity, the following are specific examples of prohibited content (this list is not exhaustive):
Sexual Content: Nudity, sexual acts, sexually explicit material, pornography, sexualized content, or any material of a sexual nature.
Violent or Disturbing Content: Graphic violence, gore, mutilation, torture, extreme violence, disturbing imagery, or content that may cause psychological distress.
Gambling Content: Casino games, sports betting, online gambling, lottery promotions, betting tips, gambling-related advertisements, or any content promoting gambling activities.
Drug-Related Content: Images or videos of drug use, drug paraphernalia, promotion of illegal substances, prescription drug abuse, substance abuse glorification, or content encouraging drug use.
Political Content: Political campaign materials, political party promotion, political candidate endorsements, controversial political discussions, political activism, or content that promotes or opposes specific political movements or ideologies.
Discriminatory Content: Hate speech, racial slurs, religious discrimination, gender-based discrimination, homophobia, transphobia, ageism, ableism, or any content that promotes hatred or discrimination against individuals or groups based on protected characteristics.
6. GDPR Compliance
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR):
6.1 Your Rights
Right of Access: You have the right to request access to your personal data and receive a copy of the personal data we hold about you.
Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure: You have the right to request deletion of your personal data under certain circumstances, including when the data is no longer necessary for the purposes for which it was collected.
Right to Restrict Processing: You have the right to request restriction of processing of your personal data in certain circumstances.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
Right to Object: You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time.
6.2 Exercising Your Rights
To exercise any of these rights, please contact us at support@livanews.com. We will respond to your request within 30 days. We may require verification of your identity before processing your request.
6.3 Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent: Where you have provided consent for specific processing activities
- Contract Performance: To perform our contract with you and provide the App's services
- Legitimate Interests: To improve the App, prevent fraud, and ensure security
- Legal Obligations: To comply with applicable laws and regulations
6.4 Data Transfers
If you are located in the EEA, your data may be transferred to and processed in countries outside the EEA. We ensure that appropriate safeguards are in place to protect your personal data in accordance with GDPR requirements.
8. Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as data storage, analytics, and customer support. These service providers are contractually obligated to protect your information and use it only for the purposes specified.
Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a legal obligation.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
With Your Consent: We may share your information with third parties when you have provided explicit consent for such sharing.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
Security measures include:
- Encryption of data in transit using secure protocols
- Secure storage of sensitive information
- Regular security assessments and updates
- Access controls and authentication mechanisms
- Employee training on data protection
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will delete or anonymize it in accordance with our data retention policies.
Account Information: We retain account information for as long as your account is active or as needed to provide you services.
User-Generated Content: UGC may be retained even after account deletion if required for legal purposes or to maintain the integrity of the App's content ecosystem. However, any content that violates our Content Policy will be removed immediately upon identification.
11. Third-Party Services
The App may contain links to or integrate with third-party services, websites, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you interact with.
12. Children's Privacy
The App is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@livanews.com, and we will take steps to delete such information.
13. International Users
The App is distributed globally in all regions except mainland China. If you are accessing the App from outside your country of residence, please be aware that your information may be transferred to, stored, and processed in a country where data protection laws may differ from those in your country.
By using the App, you consent to the transfer of your information to countries outside your country of residence, including countries that may not have the same data protection laws as your country.
14. California Privacy Rights
If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA):
Right to Know: You have the right to request information about the categories and specific pieces of personal information we collect, use, disclose, and sell.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out: You have the right to opt-out of the sale of your personal information (we do not sell personal information).
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise these rights, please contact us at support@livanews.com.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of the App after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
16. Your Consent
By using the App, you consent to our Privacy Policy and agree to its terms. If you do not agree with this Privacy Policy, please do not use the App.
17. Account Deletion and Data Deletion
You may request deletion of your account and associated data at any time by contacting us at support@livanews.com. Upon receiving a valid deletion request, we will delete your account and personal information within 30 days, except where we are required to retain certain information for legal, regulatory, or legitimate business purposes.
Please note that some information may remain in our backup systems for a limited period of time. Additionally, user-generated content that you have shared with other users may remain visible to those users even after your account is deleted.
18. Content Ownership and Licensing
When you create and share user-generated content through the App, you retain ownership of your content. However, by posting content, you grant Rune a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, adapt, publish, translate, and distribute your content for the purpose of operating, promoting, and improving the App.
You represent that you have all necessary rights to grant this license and that your content does not infringe upon the rights of any third party.
19. Prohibited Activities
In addition to the content restrictions outlined in Section 5, users are prohibited from:
Engaging in any activity that violates applicable laws or regulations.
Attempting to gain unauthorized access to the App, other users' accounts, or our systems.
Impersonating any person or entity or falsely stating or misrepresenting your affiliation with any person or entity.
Interfering with or disrupting the App or servers or networks connected to the App.
Collecting or harvesting any information about other users without their consent.
Using the App for any commercial purpose without our prior written consent.
20. Enforcement and Violations
We reserve the right to investigate violations of this Privacy Policy and our Terms of Service. Violations may result in immediate termination of your account, removal of content, and, where appropriate, legal action. We may also cooperate with law enforcement authorities in investigating suspected violations.
21. Dispute Resolution
If you have any concerns or disputes regarding this Privacy Policy or our data practices, please contact us at support@livanews.com. We will work with you to resolve any issues. If we cannot resolve your concern, you may have the right to file a complaint with your local data protection authority.
22. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: support@livanews.com
We will respond to your inquiry within a reasonable timeframe and in accordance with applicable privacy laws.
23. Acknowledgement
By downloading, installing, accessing, or using the App, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree to this Privacy Policy, you must not access or use the App.
This Privacy Policy is effective as of the date last updated and applies to all users of the App worldwide, except for users located in mainland China where the App is not distributed.